What is the secret having your successful plumbing business? Unfortunately, there is no secret formula to this, but there an array of things that you can do in order to identify a prosperous direction to follow. The secret to success is passion, high-quality work and determination. We’ve put a list of tips together for you to better understand how to achieve success for your plumbing business below:
Find your niche and develop it
As a plumber, you have a choice as to what you would like to have differentiation in, and market that. For example, if you focus on inner city tenancy, then you should have services that are most common in that niche. Your niche can also be changed over time, according to your lifestyle.
For example, if you have kids later on in life, you may want more time at home, so you might want to switch from inner city tenancy to something like small domestic or commercial jobs. Why? Commercial and domestic jobs generally happen in working hours, so your 24/7 emergency services disappear, giving you more time with your family in the evenings. Other niches include elements like new house development, commercial maintenance, domestic maintenance, kitchen and bathroom renovations and large-scale construction projects.
Once you find out what you are going to target, you will need to find builders, engineers and architects for this niche, and then market it.
You don’t need to put all your eggs in one basket
Don’t work with one builder or architect and expect to get all their work. This rarely happens and there isn’t much loyalty in the industry due to the fact that people are swayed to go with whoever is good that is the cheapest. So the best thing to do is for you to get your name out there to many builders, engineers, consultants and architects.
Ensure that everything is priced
Plans are usually emailed through to clients and from the moment a client contacts you, remember to keep pricing in your mind. It is very easy for people to delay the process and come back and forth, and before you know it, 6 months have passed and you still haven’t signed on work with a client. So ensure that you call clients and quote correctly, whether they are individual clients or tenders.
If you’re trying to win a tender, visit the site beforehand
This is not always available to people, but if you are trying to win the business on a tender, try to visit the site before you quote. When you’re onsite, remember to look for elements like water sources. Check to see that the waste or water pipe is in the same location that the engineer has drawn up. Based on your findings, you can then quote more accurately when submitting for the tender application, increasing your chance of winning the business.
Keep your paperwork up to date
If you’re a plumber and a business owner at the same time, it can be easy to run out of time and not stay up-to-date with your paperwork. However, admin is of the utmost importance. This allows you to keep track of running jobs, potential jobs and past jobs. If you have a good system of keeping your admin on-track, you will be able to follow up with older clients on maintenance and keep the brand trust going with them.
Follow-up with builders on paperwork
Builders hate paperwork, but there is always paperwork to take care of when doing a project. Be proactive and get the plumbing clearance certificates done so that when the building plans come through, your side of the paperwork is already done. You will also be seen as a preferred plumber as you get the nitty-gritty done without builders having to nag you about it.
Keep overheads to a minimum
This goes for most businesses out there, but the statement is very true – you definitely want to keep your overheads at a minimum. Have your office at home if you can, this will save on rent for an office. There are also tax benefits to setting up your office at home. Try to get your wife and family to help with paperwork instead of having a salary to pay just for this one deliverable.
Have a website and use it well
There are so many plumbers out there that don’t have a website because they don’t understand the importance of having one. Potential clients will generally be surfing the internet to gain an understanding of the best plumbers in their region. This means that your brand should be ranking on search engines like Google well enough to be found easily. The only way this can be done is if you have a decent website.
The above tips are here for you to be able to tweak your business and slant it toward a successful planning phase and eventually, become a foundation of success in the plumbing world.