All businesses are formed to generate profits, and profits are realized by reducing costs and increasing revenues. Most of the revenue in businesses is realized from sales made to customers for a business, and this implies that any business that wants to generate profits has to satisfy the customer expectations fully. Beyond the business offering high quality services and products, customers have many other requirements to make them happy and satisfied. Without satisfying the customer, a business cannot manage to have long term customer-business relationship which is best for the success of any business. This can be done in various ways some of which have been listed next;
Customer expectations get fulfilled when they get quality services from a business because this means more value for their money. Quality services leave customers satisfied and they will maintain royalty to the business, royalty has two major benefits; being good ambassadors for the business, and making all subsequent transactions with the business, which are beneficial for the long term survival of a business. A business can only provide quality services to customers if it listens to their needs and considers them when providing the services they need, and this is only possible if they have a well established customer care department which keeps customer happy.
• Customer care – An excellent customer care department is one through which customers can air their v iews, complaints, and any other issue they may be having without encountering too much difficult. In line with this, the business should always consider using platforms that makes customer happy and can easily access and post information. In the modern business world social media is the most commonly used platform in that it’s simple to use and many people can simultaneously use it. Businesses should also consider while dealing with customer expectation using a well manage physical offices, emails, telephone, and in more advanced cases use questionnaires, interviews and surveys.
Using a customer centered approach in the modern world is the only way forward since these days the customer is king, and businesses must strive to meet their need. Business should only provide what the make customers happy need and not what they think that should provide their customers with.
Customers tend to be happy when they get services provided at the best prices, providing too expensive services which don’t match the quality that comes alongside it will be uneconomical to customers making them switch to the services of competitors.