Plumbing jobs are generally one of those key indicators where a homeowner can feel good about self-maintenance. If they manage to get a plumbing task done, they feel good about themselves, they feel like it’s an achievement and they feel good about their home as a whole too. Unfortunately, this isn’t all that good for plumbing businesses out there. As a plumbing business, you need to be able to speak to customers about how certain plumbing tasks should be done professionally as opposed to a general DIY task. This will make you get the business easily, and gain the trust of that specific customer.
So how do you get customers to believe you? Well for a start, you want to offer them services that they will require. For example, if you are a business that offers 24/7 emergency services, you might be working in the middle of the night at times, but you will also be making a lot of cash during this time, as well as establishing yourself and your brand in the process.
Here are a few marketing ideas and techniques that work for marketing and selling your plumbing business:
Differentiate yourself through value
The world basically runs on the ability for businesses to provide value to a customer, which means that you need to set yourself apart from the rest within the plumbing sector in your area. You can use a blog where you upload content that is useful to people. This way, they will be able to solve minor issues easily with educational content and trust in your business for further information. Talk about how to clean a drain, how to make a toilet run faster and how to clean an aerator. This blog is meant to help people with helpful content specific to the plumbing industry. More importantly, there is a higher chance of them coming to you if they have a major plumbing issue at home.
Increase your amount of brand exposure
When someone has a specific plumbing emergency, they don’t always research for plumbers for hours on the internet, as they generally don’t have the time to do so. So, you need to ensure you have your brand and your name at the top of their mind so that when they do have an emergency, they will think to contact you first.
Include demonstration videos
Sometimes clients just don’t have the money to hire a plumber, but they have a plumbing emergency. If you have demonstration work done, videoed and uploaded onto YouTube, such basic plumbing techniques will help these clients and you will generally get much more attention from them and their friends in the future because you took the time to teach them how to do specific things.
Join the community
Homeowners generally have associations and committee meetings regarding general news in the neighbourhood. If you’re a plumber that is specific to certain neighbourhoods, it may be a good idea to get involved and meet the community, as they will see you as the brand that should be top of mind in case of a plumbing emergency. This will also help you with building brand reputation and you can even be placed on their referral list. Attend meetings, get active and gain trust within the neighbourhood.
Get active on social media
Social media tends to be seen as additional platforms that are difficult to manage on a daily basis for plumbing businesses. However, you don’t have to sell your services on social media. You don’t even have to get leads from social media. What you need to do is start building relationships with your fans online, as this further build brand loyalty and reputation. Have a two-way conversation with them and make them feel special.
Ensure your reputation is good out there
You reputation definitely relates to the work you’ve done for a client, but it also directly relates to your online reputation. It is imperative to monitor and ensure that people are saying positive things about you online. People tend to see the bad very quickly online, and it can escalate faster than you think. So ensure that you have the right kind of tools in place to monitor your online reputation. Encourage customers to give you good feedback online so that others can see that you produce high-quality work.
Target your local audience online
Yes, you heard it. In today’s world of technology, you now have the ability to target adverts directly to your specified area. This can be via Google pay-per-click adverts or even social media adverts like geotargeted Facebook ads. This will allow only people that are in your area to see your ads, giving you highly relevant leads.
Do not turn work down
If you are overbooked and have more enquiries coming through, do not turn them down. Rather hire some help and get all the work done, so that you have more happy customers at the end of the day. The more the merrier – build your positive brand perception, can-do attitude and show off your best work to as many customers as possible.