Customers are the people that are actually keeping your plumbing business afloat. If there were no such things as phone calls from clients, your expertise wouldn’t be used and your business wouldn’t have any profit. This is exactly why you should always maintain a constant flow of customers in your business. We all know that the more customers you get, the more your business can grow.
However, in the competitive market that we play in, it can be rather difficult to find customers. People no longer speak to their neighbour over the fence for a plumbing service referral, they look online. More so, with the internet becoming so popular, it is even more enticing for a customer who has a plumbing issue YouTube a demonstration video and tries to do it themselves, as this means that they will be saving money. So, plumbers have to work even harder than before to gain business. You have to convince customers to hire YOU over everyone else.
To tap into a large set of potential, localised customers, you need to look online. They need to be able to find your strong online presence and trust your brand quickly, and efficiently. Here’s how:
Plan an effective marketing structure
Focus on online marketing, and properly. No, this doesn’t mean that you should just focus on a creating a dormant Facebook Fan Page and leave it there, hoping that people will find it. The internet is packed with tons of information from brands all across the world. The key is for you have an online strategy that sets you apart from every other plumber within your region. By promoting your differentiated services, with geotargeted ads on platforms like Google and Facebook, you will start generating leads that are relevant and within your area too. These types of ads are also very affordable when comparing them to print magazine ads. The key is to build an online presence and keep working on it.
Build a professional website
We all know that every plumbing brand out there needs a website, but when you’re building one, ensure that a professional is getting it done for you and that your website looks professional and works well. What do we mean by work well? It needs to have a great design, good content and a good user experience overall. Remember that your website should always be responsive, this means that anyone can access it from desktop, tablet or mobile. This makes it seem that your plumbing business is more reliable and you may be chosen over competitors because of it.
Put a strong focus on SEO
Remember that your website is your hub. However, people need to be able to find your website from a search engine like Google. Get an SEO specialist to analyse your website and optimise it for the relevant keywords, which will help you to get your website ranking high enough on Google search results.
List your plumbing business on Google Places
Plumbing services are generally always linked to areas, for example, someone may search “plumbing services Bristol” because that is where they are based. This can be a major advantage to you, as you can promote your business in the areas that you work in on platforms like Google Places. This will increase your visibility on Google and have all your contact details available to potential customers before they even click-through to your website.
Create and maintain social media platforms
Your business pages and profiles should be created on platforms like Facebook, Twitter, LinkedIn and Google +. By having these profiles and updating those constantly with helpful information, your fans and followers will start to build a relationship with you online. Get a good content creator to help you with this.
Have a customer relationship management system
If your website gives customers the opportunity to subscribe to your newsletter, it is imperative to use that strategically. They know your brand, maybe they’ve already used your plumbing services and they subscribe to keep in contact with your brand. What do you need to do to keep them enticed?
For a start, you need to plan out your emails that are being sent out and make sure that a strong content creator is writing them. They should not only be based on your products and services, but also on helpful plumbing tips and seasonal content like Christmas. These emails can even be designed and trigger out emails to people on their birthdays, for example. This sense of personalised content makes people feel loved and closer to your brand.
Besides ensuring that all your traditional elements like uniforms and vehicles are all looking neat and on-brand, the online tips above are quick and easy ways of getting your business out there in a cheaper, professional manner. Be consistent. Be smart. And you will yield results soon.