When you’re running a plumbing business, some of the success factors is just about the same across all plumbing businesses. You, as a plumber, essentially want to service your customers with elements that they cannot do without, and you want your name to be the most top of mind when they are seeking plumbing help. But, as we all know, there is a lot of competition out there, so how do you build yourself as a how to become a successful plumber in the industry?
Build up word of mouth
When people come to you as their preferred plumber and receive great service, you want them to be able to promote your company for you. After all, as a consumer, we trust other consumers over brands. This is why word of mouth remains one of the strongest vehicles of advertising. People want to be able to do business with others that they can trust. The key is to get testimonials and reviews and put them on your website and brochures so that others can trust you through your customers.
Plan your work and work your plan
Develop a business plan that has both short-term and long-term goals in them. This can be done via plumbing planning software that is used to help guide you through the process. This may seem like tedious work but it is imperative for you as a plumber to have a plan and know where you’re going with it. A business plan is a lot of work but if you are using software, the system does everything for you. You can even get training about developing and maintaining your plumbing company. This will allow you to establish what you need to do and by when. You will also be able to identify strong thinking capabilities for the innovation sector. Remember that making money can be easy, but learning to build and grow a financial estate is the difficult part.
Generating leads and converting them to sales
Most plumbers have a goal of breaking even within the time frame of a year or two. But, as a successful plumber, you could break even sooner than that. For example, you should use positive feedback to you strategically, so when a customer gives you a good referral, you should return the favour by offering discounts on their servicing requirement. Follow-up services allow you to retain your current customers and more importantly, generate more positive mention of your name in your region. If you have a website, make sure that you have a professional online specialist to analyse it and ensure that it is designed for high conversion.
Don’t be afraid to fire yourself
As a plumber, you know that there are many plumbers out there, but there is only one you. So, if your goal is to build the most successful plumbing business that you can, you will need to take on a lot of jobs to develop this perception to others. This means that you cannot do all the work by yourself and you may need to “fire yourself” and hire others for other jobs that need to be addressed. Also remember to dedicate time to finances, personnel and marketing activities.
Don’t be shy to a bookworm
Remember that the most successful plumbers still go to the books for solutions. Yes, we have the internet now, and you could probably use that for a quick fix that you’re unsure of, but a book should never be disregarded. Don’t be shy to have a library card and go to the library to do research on specific projects that you are working on. This could help you understand different ways of plumbing for renovations or new homes, which you never knew of previously. Sometimes it is necessary to go back to the books to ensure that your customer is getting the best planned, best quality work for their buck.
Analyse your overheads
Overheads seem to be a concept that gets ignored by plumbers because they are generally always busy with hands-on work and forget about the administration. This should never be the case. Always make time to analyse what your costs are and if you’re pricing in the correct range. Your expenses should be managed consistently so that if you ever need to cut back on something, you know what that something is. Elements to look at include labour, equipment, vehicle depreciation, printing costs etc.
Don’t become complacent
It is easy to start getting a lot of business as a plumber, and then continue to become content with it. Don’t. While you’re enjoying steady business out there, your competitors may be working on some serious innovative stuff, and once they start marketing that, your customers can easily go to them for a quicker solution. Always try to constantly improve where you can and remember that the stronger your reputation is, the more trust you build with your customers.